2010 Chevrolet Aveo5

2010 Chevrolet Aveo5

It is funny but when an all new model is launched so much is expected to be perfect and very often times carmakers get certain things wrong. Like, for instance, when the Chevy Aveo initially launched it had a crayon box-feel to the low quality dashboard and door trim, the styling of the hatchback version made the car look like a giant roller skate, and the engine was louder than anything your local Hertz counter had seen since Kia discontinued the Rio Cinco wagon.

Fast forward a few years to 2010 and you can see that Chevy treated the Aveo (available in sedan or five-door wagon) to regular updates and touch ups in recent years to fix what was wrong at the beginning. Chevy must have added sound deadening because the engine sounds far more muted while the interior and exterior trims have been dressed up with better materials and chrome. It all definitely works together far more cohesively than the first Aveo ever did.

But once consumer impressions have sufficient time to settle and people deem a certain car to be “just a rental,” your nameplate is pretty much done in this country. Why do you think nameplates like “Accord,” “Camry” and “Civic” remain popular while history is littered with names like “Galaxie,” “Bel-Air,” “Chevette,” and “Caprice Classic.” U.S. automakers would allow models to fall behind the imported names and then would just drop them like so much litter.

But does the 2010 Aveo5 hatchback deserve such a fate? Admittedly in the next year or so there is a new sexy subcompact coming to Chevy bow-tie dealers that may or may not wear the Aveo badge. But unfortunately, the upcoming Aveo won’t share the current model’s rock bottom sticker price. That is the one feature that has really helped turn the Aveo into the best selling subcompact in this country.

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